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Privacy Policy

Privacy Policy pursuant to Art.13 of the EU Regulation 2016/679
Dear Client,

Welcome to shop.eleventy.it (hereinafter the Website).

For Eleventy World s.r.l. protecting your privacy and your personal data is very important. This is why we collect and process your personal data with the upmost attention and we take all measures to keep them safe. In the next following pages we will provide you with the main information on how Eleventy World s.r.l. processes your personal data when you visit shop.eleventy.it and use the services offered.

For more details on how Eleventy World s.r.l. processes your personal data, we therefore invite you to carefully read our Privacy Policy.

Please also read our Cookie Policy and the General Terms of Use of our website at shop.eleventy.it, where you will find the general terms and conditions regarding our services.

Some services may be subject to specific legal conditions and instructions for which you will be given adequate information as needed. All the services offered on shop.eleventy.it are intended for legal age users.

Please note that this Privacy Policy is valid exclusively for shop.eleventy.it and for the services offered thereupon. Therefore, please carefully read the information below regarding the processing of your personal data.


1. Who is the Data Controller?
The shop.eleventy.it website is managed by Francesco Massa s.r.l., a company with legal office at via Corso Messapia 57, 74015 Martina Franca (Taranto, Italy) VAT n. 01724350739, which acts as an independent data controller for the processing of the data collected during selling and profiling activities, including the registration of orders and their execution, the management of payments, of returns and of services, as well as post-sale customer care and marketing activities.

Eleventy world s.r.l., with legal office at via Bernardino Verro n. 33/6 - 20141 - Milan (Milan, Italy) acts as an independent data controller for the sharing of the data supplied through your explicit consent to their processing.

Below is the main information regarding the processing of your personal data by Eleventy world s.r.l.

For any clarification, question or issue connected with your privacy and the processing of your personal data, do not hesitate to contact us at any time by sending a message to our Customer Service or by writing at the Eleventy world s.r.l. office.

If you wish, you can also contact our Data Processor, by writing to the address mentioned above or via email to consensi@eleventymilano.it


2. Who is the Data Processor?
The Data Processor can be contacted at the following email address: consensi@eleventymilano.it


3. Who will process your data?
Your personal data will be processed and disclosed to the third-parties we selected to offer our services. These third-parties have been adequately selected and appointed by Francesco Massa s.r.l. for their proven reliability and competence as well as through adequate guarantee of their compliance with personal data processing regulations, and after being adequately instructed and authorized.

Third-parties have been appointed as the processor of the data and carry out their activity according to the instructions given and authorized by Francesco Massa s.r.l..

These third-parties belong to the following categories: banking operators, internet providers, IT and computer service companies; carriers, marketing companies, companies specialized in market researchers and data processing.

Your data can be transmitted to the police and to legal and administrative authorities, in compliance with the law, to investigate and persecute crimes, to prevent and protect from the threats to public safety, and to allow Francesco Massa s.r.l. to ascertain, exercise or defend a right before legal courts, as well as for the reasons connected with the protection of the rights and freedoms of others.


4. What type of data is being collected and processed and why:
The personal data that Francesco Massa s.r.l. processes is the data supplied when completing an order to purchase goods and the data collected during your visit to our website or when you use the services offered on shop.eleventy.it.

Therefore, the personal data collected by Francesco Massa s.r.l. include:

  • • name and last name,

  • • shipping address and invoicing address,

  • • payment information,

  • • browsing data.

Eleventy world s.r.l. processes - with your consent - the data you supplied when you wish to receive communications or promotional information from Eleventy world s.r.l., such as name and last name, email address, birthday, preferences (e.g. male or female, interest in receiving communications from our clothing, accessories or beauty lines, etc.). Eleventy world s.r.l. also processes the data regarding your purchases when expressing your explicit consent to the registration of your consumption behaviour, preferences and life style in order to create group and individual profiles ('profiling') to be used to send personalized communications and to carry out market research and statistics with anonymous data, organized in aggregate form.

Your personal data is processed for the following purposes:

  • • make and execute purchase contracts of the products offered on shop.eleventy.it.;

  • • provide the services offered on shop.eleventy.it such as newsletter registration;

  • • allow registering to the Website and using services restricted to registered users;

  • • handle the requests forwarded to our Customer Service.

In the abovementioned cases, the processing of your personal data is lawful and legitimate because they are necessary to execute a contract with you or to provide the service that you explicitly requested.

Only with your explicit consent we can process your personal data to:

  • • send commercial communications;

  • • analyse your shopping and consumption behaviour to create individual or group profiles;

  • • share your data with other companies;

  • • customize the website according to your interests.


5. Modalities and lawfulness of the processing
The lawful basis for the processing of the supplied data is specified in art. 6 of the GDPR stating that the processing of your data is necessary in the presence of one of the following conditions:

  • a) for the performance of a contract to which the data subject is party.

  • When processing your data for the execution of a purchase contract with you, we will use only the information necessary for the execution of the contract itself.

  • This basis legitimizes the processing of the personal data occurring in the following activities:

    • - performance and execution of a contract for the purchase of products offered on shop.eleventy.it;

    • - registration to the Website and use of services restricted to registered users;

    • - supply of services offered on shop.eleventy.it;

    • - management of requests by our Customer Service.

  • Failure or refusal to provide the requested personal data will not allow you to complete and/or execute the contract as well as meet your requests and use restricted services.

  • b) for compliance with a legal obligation to which the controller is subject

  • In case of a contract for the purchase of the products on shop.eleventy.it., the processing of your data will be done to complete the legal obligations to which shop.eleventy.it is subject in order to comply with legal and tax obligations.

    Users are free to complete the contract as well as disclose their personal data, knowing that their disclosure and their processing is necessary to allow shop.eleventy.it to comply with legal and tax obligations.

  • c) in order to protect our legitimate interest

  • When making a purchase on shop.eleventy.it, some of your personal data with credit or debit card may be processed to perform anti-fraud activities: we have the legitimate interest to perform this activity to prevent and persecute any fraudulent activity. For internal administrative purposes, the data can be processed by companies belonging to shop.eleventy.it.

  • d) following your consent

  • We will process data only after your explicit consent to:

    • - perform marketing activity, opinion polls and market researches;

    • - analyse the browsing and consumption habits of your profile on shop.eleventy.it, in order to personalize your experience on our Website.

We would like to inform you that your consent is optional and you can deny it and revoke it any time without prejudice to your navigation on the Website by sending an email: consensi@eleventymilano.it

We would also like to remind you that, as already mentioned above, your refusal to consent to the processing of your data will prevent us from offering our services and the navigation of the website could not meet your needs and expectations.


6. Duration of the processing:
Pursuant to art. 11, para. 1, letter e) of the Privacy Code and art. 5 letter e) of the EU Regulation 2016/679, the personal data being processed is stored in a form that allows the identification of the data subject only for the time necessary to complete the purposes for which the data has been collected or successively processed and in any case no longer than 10 years.

Your personal data is stored in compliance with the terms and criteria specified below:

  • a) data collected to perform and execute contracts for the purchase of products on shop.eleventy.it:

  • until the completion of the administrative-accounting formalities (invoicing data will be stored for ten years from the invoicing date);

  • b) registered User data:

  • data will be stored until the user requests for his/her personal file to be deleted;

  • c) payment data:

  • until the certification of the payment and the conclusion of the related administrative-accounting formalities after their right for withdrawal and the terms applied for the objection to payment have expired;

  • d) data collected for using the services offered on shop.eleventy.it:

  • this data is stored until the conclusion of the service or the cancellation of the registration to the service by the User;

  • e) data connected with the requests sent by users to our Customer Service:

  • the data that can help our customer service provide the necessary assistance will be saved until the request has been satisfied;

  • f) data used for commercial activities to users who purchase products on shop.eleventy.it (soft spam):

  • this data will be stored until the service has been completed or until the user un-subscribes from the service;

  • g) data supplied for commercial communication activities, opinion polls and market researches:

  • until the user requests to interrupt the activity and in any case within 2 years from the user’s last interaction with the Eleventy shop;

  • h) data used to personalize the Website and to show personalized commercial offers:

  • until the user asks to terminate the activity and in any case within two years from the user’s last interaction with the Eleventy shop;

  • i) data used to carry out market researches and customer satisfaction surveys:

  • until the user asks to terminate the activity. In any case, for technical reasons, the termination of the processing and the consequent cancellation or anonymization of related personal data will be final within thirty days from the terms above.

The legitimate interest to protect the Data Controller’s right shall also exist after the cancellation of the contract between the Data Controller and the Data Subject and for the time strictly necessary to protect the rights of the Controller and the Data Subject or to perform the orders by judiciary, administrative and control authorities.


7. Disclosing your personal data to third-parties
Personal data can be accessed by our staff via authorization based on specific needs and can be disclosed to third-parties in the following cases:

  • a) when the communication is requested by laws and regulations that can be applied to legitimate third-parties who are authorized to receive these communications, such as authorities and public bodies for their respective institutional purposes;

  • b) disclosure to third-parties in case of extraordinary operations (e.g. mergers, acquisitions, shut downs, etc.).

Your personal data is also shared with our service suppliers, e.g. for technical and organizational services required for the above purposes such as independent collaborators, also in associate form – for e.g. the company that manage our website, companies specialized in market researches and data processing, advertising companies, etc.

We disclose to these parties only the data necessary to perform the agreed services and they act as Data Processors, according to the instructions received by Eleventy world s.r.l. Eleventy world s.r.l. will not disclose your data to third-parties to be used for their own marketing or profiling purposes.


8. Purposes of the processing and consequences in case users refuse to supply their personal data
Purposes necessary to perform the requested service

  • • Eleventy world s.r.l. processes the data supplied by you to allow you to use the services on the Website, including to request information on our products and on their availability, or to request assistance and be called back. To this end, Eleventy world s.r.l. processes your data such as title, name and last name, email, data regarding your place of residence (city, nation).

  • For the above purposes, you must supply your personal data otherwise you will not be able to use the requested service.

Other purposes: marketing - profiling – sharing of data with ELEVENTY WORLD S.R.L.

  • • With your consent, which is optional, Eleventy world s.r.l. uses your personal data for marketing purposes, i.e. to send promotional newsletters, commercial messages or advertising on events, the promotional and commercial initiatives organized by Eleventy world s.r.l., market researches and customer satisfaction surveys, in addition to performing statistic analysis with anonymous data, organized in aggregate form. The marketing activities are done through emails, newsletters, chats, instant messaging, social networks. At any time you can indicate the contact mode you prefer from the ones above and you can request to stop receiving the promotional messages through all or only some of above communication channels.

  • • With your consent, which is optional, Eleventy world s.r.l., through the Internet sites or Eleventy world s.r.l.’s account on social media, collects information regarding the preferences, habits, life styles as well as details on the purchases carried out and will use them for the creation of group and individual profiles ('profiling') which are then used to send personalized communications and to carry out market researches with anonymous data, organized in aggregate form.

  • • With your consent, which is optional, Eleventy world s.r.l. uses your personal data to share them with the companies of Eleventy world s.r.l., to carry out marketing activities, i.e. to send promotional newsletters, commercial communications, promotional and commercial initiatives of Eleventy world s.r.l., market researches and satisfaction surveys, in addition to statistic analysis with anonymous data, organized in aggregate form.

  • At any time you can indicate the contact mode that you wish from the ones above and you request to stop receiving promotional communications through all or only some of the above communication channels.

    For marketing, profiling and sharing activities, Eleventy world s.r.l. uses your data such as title, name and last name, email, data regarding your place of residence (city, country), data regarding the interaction with our digital initiatives (Internet sites, social media), products viewed, requested and/or purchased, participation in events organized by Eleventy world s.r.l. or that Eleventy world s.r.l. takes part in.

    Supplying your personal data for marketing, profiling and data sharing purposes is optional and your refusal will not have any consequences on your registration to our website.


9. Your rights
You can contact Eleventy world s.r.l. as the Data Controller or you can contact the Data Processor to the above addresses to obtain:

  • • the updated list of our Data Processors (i.e. service providers),

  • • the subjects to whom your data will be disclosed to and to exercise your rights in art. 15 of the Regulation;

  • • confirmation regarding the existence or not of your data, verify their content, origin, exactness, ask their integration, update, rectification, cancellation, anonymization;

  • • the portability of your data;

  • • the limitation of your processing, objection to the treatment for legitimate reasons, e.g. objection to marketing activity, lodge a claim with the Italian Data protection authority (Garante per la Protezione dei Dati Personali).

At your request, you can receive the personal data owned by Eleventy World s.r.l. that concern you in a readable electronic format and, where technically possible, we can transfer your data directly to a third-party indicated by you.

If you believe that the processing of your data is done in an illegitimate manner, you can lodge your claim to one of the competent control authorities.

In Italy, this claim can be submitted to the Garante per la Protezione dei Dati Personali (http://www.garanteprivacy.it/). This Privacy Policy may be modified and integrated, therefore you are invited to check it on a regularly basis. Where possible, we will inform you promptly of any changes.


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